Key Points
With Lok Sabha elections just weeks away, political merchandise is taking off in a big way for the first time in the world's largest democracy...
Ecommerce platforms such as Amazon, Flipkart and Meesho are cashing in on the poll fever, selling 'election clothing' such as t-shirts, caps and sweatshirts with messages such as 'NaMo Hat Trick', referring to Prime Pinister Narendra Modi, and 'Rahul is Hope', referring to Congress leader Rahul Gandhi...
Independent retailers and brand licensee companies are betting on newer and younger voters and building up the voting hype to retail a diversified range of political merchandise straddling trendy, premium apparel to mass-priced key chains, car and house flags, lamps and clocks...
In the US, already, 'election clothing' merchandise with messaging such as 'Vote Biden 2024' and 'Trump Facts: 2024' are flooded on online platforms ahead of the presidential elections in November..
Another executive at a large ecommerce platform said: "Sellers with merchandise representing regional parties such as Trinamool Congress and Samajwadi Party too are approaching us..
