Aditya Birla Fashion to demerge lifestyle business, list it on exchanges

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Key Points

MUMBAI - Aditya Birla Fashion and Retail on Monday said that its board has approved the evaluation of a vertical demerger of Madura Fashion & Lifestyle business and list it as a separate entity on stock exchanges...

Madura Fashion & Lifestyle business segment consists of four lifestyle brands Louis Phillippe, Van Heusen, Allen Solly and Peter England- along with casual wear brands such as American Eagle & Forever 21, sportswear brand Reebok and the innerwear business under Van Heusen...

The proposed demerger and subsequent listing will enable the companies function as independent growth engines with distinct capital structures and parallel value creation opportunities, the Aditya Birla Group firm said in an exchange filing...

Post demerger, Aditya Birla Fashion plans to focus on high-growth segments where there are tailwinds from a shift from unbranded to branded, premiumization, rise of super premium and luxury brands...

The post-demerger portfolio of Aditya Birla Fashion will consist of value retail business under Pantaloons & Style Up, the ethnic portfolio, luxury platforms of The Collective, Galleries Lafayette & select luxury brands, besides the digital brands...

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