Key Points
Yum Brands has a vision for AI-powered" fast-food in which artificial intelligence shapes nearly every aspect of how its Taco Bell, Pizza Hut, KFC and Habit Burger Grill restaurants are run..
About 45%, or about $30 billion, of Louisville, Ky.-based Yums sales are digital, Park said, roughly double the level in 2019..
. While the introduction of AI and robots has raised concerns of displacing humans, a Yum spokesperson said its employees will always play a critical role, though there is powerful opportunity to leverage technology to elevate restaurant team members experiences." Customers havent always been impressed with AI at drive-throughs, and Wendys faced a backlash for testing menus using AI to adjust pricing..
A cornerstone of Yums strategy, set in 2019, was to bring in-house its primary restaurant technology systemsSuperApp, labor and inventory management, point-of-sale and kitchen and delivery management, Park said..
Park, previously Walmarts vice president of associate digital experience and enterprise architecture, also worked to consolidate data between Yums four brands, so information on Pizza Hut customers can be combined with data on Taco Bell, KFC and Habit Burger Grill customers..
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