Key Points
Ecommerce sales grew at a modest 12-15% in the first three months of this year, declining from the 20% growth in value achieved during the same period last year, according to market research data..
However, the trajectory of sales on a month-on-month basis during the same period is improving, a senior ecommerce executive said..
There is a little bit of softening in sales post Valentines Day, and we also see a shift from products like moisturisers, with the cold weather waning, and sunscreen and facewash coming back strong (sic), he said.. Nykaa had said in January that its beauty and personal care business grew faster than the industry growth rate...
Gaurav Khatri, cofounder and chief executive of Noise, spoke of a sales slump after the festive period, during which time the firm leveraged other sale channels offline stores and quick commerce to sustain growth..
We are also trying to shift from just focusing on unit sales to things like driving premiumisation and loyalty among customers in this period, he said.. Pallav Bihani, founder of supplements and equipment maker Boldfit, said the segment has seen an increase in sales pushed by a post-festive drive towards health-focused activity..
