Key Points
Every country wants other countries to have Western values..
A nations soft power is usually a bit of weird overrated food, and a bit of song-and-dance by mediocre artists who are close to the establishment, all in the hope that the display would make the world think highly of the nation..
When organic popular culture cant make a nation endearing, what chance does government-issue soft power have?.
There is much talk about how the South Korean government promoted its soft power by amplifying K-pop and soap operas..
Even if it is true that South Korea manipulated millions of foreigners into enjoying Western culture masquerading as Korean, how has it improved perceptions of Korea?.
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