Key Points
New Delhi: Films released across languages fared poorly at the Indian box office in January-March, hurt by an absence of star-studded movies, with only a handful of titles managing to pull audiences to the theatres..
Domestic box-office revenues have plummeted by an estimated 20-30% year-on-year in the three months through March, trade experts said..
By contrast, in January-March of 2023, Shah Rukh Khans Pathaan was a blockbuster success, becoming the first Hindi language film to cross the 500-crore mark at the domestic box office..
This scarcity of blockbuster Hindi releases (in January-March of 2024) has led to a decline in Hindi cinema's contribution to the domestic box office, dropping from 44% in 2023 to 36% in the current period," Devang Sampat, managing director, Cinepolis India, said..
Sanjeev Kumar Bijli, executive director, PVR INOX Ltd, pointed to the strong line-up of films from various languages, such as Maidaan, Bade Miyan Chote Miyan, Godzilla x Kong: The New Empire, Kalki 2898 AD, The Fall Guy, Kingdom of the Planet of the Apes, Furiosa: A Mad Max Saga, Baby John, Chandu Champion that will likely excite viewers..
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