Key Points
William Grant & Sons is the worlds third largest Scotch whisky maker as well as the largest independent whisky company in Scotland..
Its portfolio of brands includes Glenfiddich, which is among the worlds largest-selling single malts, Balvenie, another legendary Speyside whisky, and Hendricks, one of the worlds biggest selling gin brands..
In this interview with Hindustan Times, Sachin Mehta, William Grants country director for India, and Brian Kinsman, master blender (the sixth in the companys 137-year-old history), shed light on its luxury play, flavour appreciation trends across spirits, and the categories the company is keeping a close eye on..
Sachin, has the recent boom in Indian single malts made William Grant & Sons reassess its approach to the Indian market?..
So, the offerings that the Indian single malts are bringing in, are a good step on that ladder, a stepping stone to Scotch and premium malts that we have to offer...
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