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Chennai: Consumer brands in India focusing on Generation Z are increasingly including Snapchat in their advertising strategy, as they look to use the appeal of the platforms filters and visual-first approach to nudge buyers in this age group to spend more...
Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to focus on Gen Z, or people in the age group of 12 to 27 years..
"I see more and more brands which are targeting Gen Z utilising Snapchat in their advertising strategies, especially brands like Tira, Lakme and MamaEarth," Srikant Rajasekharuni, CEO and co-founder of Red Matter Technologies (RMT), told ET...
"Snapchat has emerged as one of the best platforms to reach out to Gen Z in a captivating manner, not just for impressions sake but because of all their engagement tools, such as filters, which is why it is becoming more important in the media and advertising mix of brands," Rajasekharuni said...
We are working on reaching out to this audience through Snapchat more extensively because it provides young brands with an opportunity to experiment and run engaging campaigns to appeal to younger users and build brand recall and loyalty.".
