D2C brands can be seen as a threat or an opportunity, says Harsh Mariwala

The emergence of e-commerce, quick commerce, and direct-to-consumer (D2C) brands has dramatically transformed the fast-moving consumer goods (FMCG) industry..

Harsh Mariwala, chairman of Marico Ltd, highlighted that this evolution is compelling established FMCG companies to rethink their business strategies and adapt to the new market dynamics..

With India's FMCG market projected to reach $220 billion by 2025, major firms are not only launching new brands but are also investing in innovative startups to capture a larger market share and tap into emerging trends. ..

Acquisitions were aimed at accelerating Maricos digital transformation and participation in new-age internet first brands, the company had said..

This is good for consumers, but for FMCG companies this can be viewed either as a threat or as an opportunity. At Marico, we have looked at it from both the lensesWe did not want the FMCG mindset to impact the D2C mindset," Mariwala, who started Marico in the 1990s, said..