Why iPhone is no more the Apple of China's eyes

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Key Points

According to the report, some analysts predict this downward trend will continue throughout 2024, deepening the 24% decline Apple experienced in 2023.Reuters..

Many think the golden time for Apple in China is over.. iPhone's China shipments have been declining for three straight months, as per a report by Bloomberg, with February sales down a staggering 33% compared to last year..

The drop in Apple's China numbers underscores the challenges facing the US firm in its third biggest market, as some Chinese companies and government agencies limit employees' use of Apple devices, a measure that mirrors US government restrictions on Chinese apps on security grounds...

In the past, there have been reports about restrictions on iPhones in China, but the Chinese government has denied that there are any laws or regulations prohibiting the purchase of Apple or other foreign brands' phones...

The U.S. tech giant's chief competitor in China in premium smartphones, Huawei, saw unit sales rise by 64% in the first six weeks of 2024 when iPhone sales fell 24%, according to the Counterpoint report..

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