Key Points
Embarking on a second venture in entrepreneurship comes with a smoother path, yet it requires a deep understanding of the evolving market and a commitment to adding relevant value to the product, according to Yogesh Mahansaria, managing director of Mahansaria Tyres Pvt Ltd, who stressed the importance of staying current with market dynamics..
"The market is dynamic and changes every day...you must take the effort to bring yourself up to speed," Mahansaria advised during his address at the Mint India Investment Summit 2024..
After a decade-long innings at tyre manufacturer Balkrishna Industries, Mahansaria ventured into entrepreneurship in 2007..
Spotting the potential in Indias off-road tyre market, Mahansaria re-entered the sector after a three-year non-compete clause with Yokohama..
The year 2022 saw the debut of Reise Moto, a division of the Mahansaria Group, entering the two-wheeler segment with a range of motorcycle and scooter tyres designed for both off-road and on-road performance..
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