Key Points
For the first generation of wireless earbuds, Indian start-ups focused on introducing a new product category for consumers, with some products priced at 5,000 skipping some features such as noise cancellation to keep costs down..
A couple of years later, Indian tech start-ups that had begun to figure prominently in the accessories business (wireless speakers, smartwatches and so on) decided to play the price, value and volume game..
Indian company BoAt (which holds a 26% market share), followed by an indigenous firm, Noise (12.1%), which is followed by another Indian company, Fire-Boltt (10.1%), with the combined efforts of OnePlus and Oppo (totals to a 7.8% share) and rounded off by yet another company based in India, Boult Audio (not far behind, with 6.9% share)..
Another Indian tech start-up, the Mumbai-based Watchout Wearables (theyve been seen on the popular TV show, Shark Tank) has come out with a new experimental product that has (mostly) successfully blended a smartwatch and wireless earbuds into a single device..
Noises latest product, Buds Xero, not only holds a much higher price tag (around 4,499) but also boasts of a wider set of features such as adaptive noise cancellation, titanium audio drivers and a water-resistant build, which justifies the higher price..
