Key Points
Mumbai: Comscore's recent report indicates a decline in over-the-top (OTT) unique visitors (UVs) to 460 million in January 2024, marking the first decline since 2020, with OTT penetration of the digital universe reaching 87.8%...
The number of unique OTT visitors increased significantly from 395 million in January 2020 to 448 million in the following year due to increased adoption during the Covid-19 pandemic...
Between January 2021 and 2022, the number of unique OTT visitors increased by four million to reach 452 million...
The report said YouTube is India's largest video streaming platform, with 456 million unique visitors..
It added that the 2023 IPL helped Jio Cinema reach a peak of 151 million UVs, while the ICC CWC helped Hotstar reach a peak of 191 million UVs in November 2023...
