Key Points
Middle India is now spending more than it did in the past with internet and UPI bringing a difference, said panelists at Mint India Investment Summit..
Premium Nruthya Madappa, partner at 3one4 Capital, Chirag Agrawal, partner & leader corporate finance advisory, financial advisory, Deloitte India, Chirag Agrawal, partner & leader corporate finance advisory, financial advisory, Deloitte India, and Kanika Agarrwal, Partner at IndiaQuotient at a panel discussion on Focus on Middle India' at the Mint India Investment Summit...
A significant share of FMCG and e-commerce sales originates from smaller cities, underscoring the considerable spending power of consumers in middle India, said panelists at the Mint India Investment Summit 2024 on Friday..
Speaking at a panel discussion on Focus on Middle India, Nruthya Madappa, partner at 3one4 Capital said, Currently, 60% of Nykaa's purchases occur outside Tier 1 cities, reflecting 30-40% of any e-commerce brand's sales..
Around 48% of FMCG major Dabur's sales come from tier-four towns, said Chirag Agrawal, partner & leader corporate finance advisory, financial advisory, Deloitte India..
