Celebrities to front consumer rights campaign on WhatsApp

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New Delhi: As part of its effort to promote awareness about consumer rights, the ministry of consumer affairs plans to involve celebrities to amplify the reach of its WhatsApp channel for filing complaints, and publishing notices and orders, according to two people in the know..

The objective is to simplify consumer access to information, and provide a platform for lodging complaints through social media, one of the people said..

Considering that there are over 500 million WhatsApp users in India, the ministry expects this initiative to result in a notable uptick in complaints.".

The Central Consumer Protection Authority (CCPA) was established under the Consumer Protection Act 2019 to oversee issues related to consumer rights violations, unfair trade practices, and false advertisements..

According to its plan, punitive action may be initiated against telecom service providers, individuals, and non-compliant entities responsible for pesky calls, representing a significant stride towards holding telecom companies accountable for privacy infringements and consumer rights violations...