Key Points
The demand for more workers is mainly from places such as Panipat, Varanasi, Asansol, Dhanbad, Guwahati, Raipur, Nagpur, Jaipur, Patna, Salem, Calicut, Coimbatore, Vizag, Cuttack, Guntur, Nellore and Madurai, as large Indian companies and MNCs look to expand their network amid a rise in demand for air-conditioners, coolers, refrigerators, fans and inverters in tier 2 and 3 regions.AgenciesRepresentative.
As the rush to buy cooling appliances thickens, the consumer durables industrys demand for temporary workers has increased in the small towns and the hinterlands by up to 30% from last year, even surpassing the sectors hiring growth in the metros, according to staffing firms TeamLease Services and ManpowerGroup...
We have seen a 25-30% increase in demand for sales and service personnel in the smaller towns versus a year ago, said Balasubramanian A, vice president and head of consumer and ecommerce at staffing firm TeamLease..
Alok Kumar, ManpowerGroup Indias president-manpower, said, We have an uptick of around 25% in demand from consumer durable industry compared to last yearDemand from smaller cities is higher than metro cities by at least 15%...
Tier 2 and 3 towns have emerged as the fastest-growing segments in terms of consumer demand for cooling appliances amid a significant gain in momentum of organised channel, said Anand Ramanathan, partner, consumer products and retail sector leader, Deloitte India...
