National creators Award idea proves Modi is influencer-in-chief
Receiving a National award for posting content, a profession you presumably chanced upon, and then being felicitated by the prime minister himself. What a massive win. Key Points
ThePrintThe 'NPC' livestream TikTok trend helping creators earn cash
An increasing number of TikTok creators are livestreaming themselves as ‘non-playable characters’. Some are making money off the unconventional phenomenon. Key Points
BBCThe big bang emergence of collaboration apps for creators to like, share & subscribe
The creator economy is projected to double from $250bn to $480bn by 2027, and the social media content creator base in India is on track to exceed 100 million this year, outpacing other countries, according to Goldman Sachs and influencer marketing firm Zefmo. Despite the opportunities that social media platforms provide, monetisation remains a challenge for creators, including accessing a diverse range of brands and negotiating fair compensation. Key Points
Economic TimesFanory onboards additional co-founders to bolster founding team, expand operations
The JetSynthesys-funded start-up, which is a monetisation platform for digital creators, has onboarded Azim Lalani and Saurabh Singh Kushwah as co-founders. They will join former Twitter India Head Manish Maheshwari in leading the platform. Key Points
India TodayThe influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spend
Influencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by 2026, as per the report. The report was based on an EY survey of 2,053 respondents, including 86 brands, 556 creators, and 1,411 other industry professionals, said Amiya Swarup, partner, marketing advisory, EY India. Roughly 40% to 57% brands in categories like FMCG, ecommerce, and automobile are expected to increase spending on influencer marketing by 10% by 2026. Key Points
Economic Times
YouTube says goodbye to stories, temporary post format to be discontinued starting June 26. Know what happened..
Starting June 26th, YouTube will bid farewell to its temporary Stories feature. Users won't create new Stories and existing ones will vanish after a week. YouTube encourages creators to explore Community Posts and Shorts as alternatives, with expanded text-based updates and expiration options. Key Points
mintYouTube expands shopping features in South Korea to help creators make more money
Company unveils its shopping affiliate program for eligible Korean creators, allowing them to ‘tag’ products. Global streaming giant YouTube has expanded... Key Points
The Tribune IndiaYouTube CEO Neal Mohan feels power of AI will reinvent video, says AI tools for creators will be rolled out
YouTube's new CEO, Neal Mohan, in a letter detailing 2023 priorities, said that the power of AI will reinvent video and make the seemingly impossible tasks possible. He added that various AI tools for creators will be rolled out soon by the platform. Key Points
India TodayElon Musk says creators will get bigger rewards on X this year through their ads revenue sharing program
Elon Musk has reduced the cost of gold tick for businesses on Twitter, now called X. The new plan now costs USD 200 per month. Key Points
India Today'He was happy and chipper': Friends creators recall their last conversation with Matthew Perry
The creators of the hit TV series Friends, Marta Kauffman and David Crane, share their last conversation with the late actor Matthew Perry, who portrayed Chandler Bing on the iconic show. Just two weeks before his tragic passing, Perry had a positive and cheerful exchange with the creators, leaving them with fond memories of his upbeat demeanor. Key Points
Economic Times
Twitter ready to share advertising revenue with verified content creators. Details
Twitter will allow verified users with over 5 million impressions on their posts to receive a share of advertising revenue generated from ads displayed in their replies. The move is part of Twitter's efforts to attract more content creators and aligns with its strategy. Key Points
mintWhat It Takes to Be a Successful Social-Media Influencer
Ally and Ricardo Noriega have turned her former part-time hobby into a full-time enterprise. It’s pretty lucrative—and a lot of work. Key Points
mintYouTube removes 1.9 million videos for rule violations in India
Google-owned YouTube has removed more than 1.9 million videos from its platform in India between January and March 2023 for violating 'YouTube's Community Guidelines'. Key Points
The Tribune IndiaInfluencers next door emerge as next SRK, Salman for brand endorsements
Creators, spanning a spectrum from YouTubers and Instagram influencers to podcast hosts and Twitch streamers, have amassed colossal followings through the creation of content that resonates with audiences on a profoundly personal level. Their appeal lies in authenticity and relatability, qualities that set them apart from the scripted personas of traditional celebrities. This organic rise to fame positions creators as authentic and relatable figures, establishing a connection with their followers that goes beyond the superficial. Key Points
Economic TimesPM to present first-ever National creators Award tomorrow | List of nominees
The event will witness immense public engagement with more than 1.5 lakh nominations and around 10 lakh votes cast. | Latest News India Key Points
Hindustan Times
‘Sort Of’ Season 3: Here’s release date, where to watch on TV, streaming platform and everything you may w
The award-winning show Sort Of is concluding with its third season on CBC and Max as announced by creators Bilal Baig and Fab Filippo on Instagram. They expressed gratitude for the support and difficult decision to end the series. Key Points
Economic TimesHow short video apps are fuelling big ambitions for content creators from small towns
A BMW bike and a house in Mumbai, homegrown short video apps are fuelling big ambitions for content creators from small towns. Even as platforms are becoming a ladder to fame for these influencers, competition from their urban counterparts is not easy to navigate. Key Points
Economic TimesMusic streaming was 2022's top moneymaker for songwriters, composers
(Reuters) - Streaming became the largest source of income for composers and songwriters in 2022 and helped boost their collections by more than a quarter to 10.83 billion euros ($11.44 billion), a Key Points
ThePrintInstagram brings Broadcast Channels to India to let you connect with your favourite creator via DM
Instagram Broadcast Channel is essentially a group chat but only creators can send text or share images. Users can react and take part in polls. Key Points
India TodayThis Startup Wants YouTube creators to Get Paid for AI Training Data
While big platforms like Reddit have signed deals with the AI giants, YouTube leaves licensing in the hands of individual creators. The “License to Scrape” program aims to give those streaming stars proper leverage. Key Points
WIRED
Amazon Republic Day Sale: Up to 72% off on Boya microphones for creators
Amazon Republic Day Sale: This time of the year is dedicated to creators with massive price drops and attractive offers on Boya microphones. Check out the top 5 deals you can not miss, and upgrade your mics. Key Points
mintPalestinians Are Locked Out of Google’s Online Economy
YouTube's revenue sharing for creators and other Google services are shut off or hard to access for people in Palestinian territories. That digital divide is under new scrutiny as war ravages Gaza. Key Points
WIREDIndian TikTok rival Chingari accused of selling soft porn content under new feature, company reacts
Chingari app was accused for providing explicit content under the garb of its new feature. The company has now issued a clarification. Key Points
India TodayICICI Bank, Adani Enterprises among consistent wealth creators
Noteworthy wealth creators in this period include Reliance Industries, TCS, ICICI Bank, Infosys and Bharti Airtel. Lloyds Metals emerged as the fastest wealth creator with the stock returning 79% on a compounded basis in this period. Key Points
Economic TimesElon Musk tests new video game streaming feature on X, netizens react ‘RIP Twitch’
Elon Musk's social media platform X tests video game streaming, facing technical issues. The new feature puts Musk's X in direct competition with Amazon-owned game streaming platform Twitch. Key Points
mint
Ripple effects of Byju’s crisis; Foxconn pings others as Vedanta JV stalls
The crisis at Byjus is experienced first-hand by its employees, who now stare at an uncertain future as their employer battles one problem after the other. Indeed, the Byjus blast radius may singe other businesses, like digital lending. This and more in todays ETtech Morning Dispatch. Key Points
Economic TimesSpider-Man vs a kawaii Japanese schoolgirl, who will win?
Spider-Man battles Otoho Okutamiya, aka Doctor Octopus. Marvel announces a new spider-verse manga with the creators of My Hero Academia: Vigilantes. Key Points
Hindustan TimesThe Curse of the Creator Economy
In her new book Extremely Online, Taylor Lorenz argues that everyone can be an influencer. The history of the internet suggests relatively few will strike it rich. Key Points
WIREDExclusive | New AI law to secure rights of news publishers: Ashwini Vaishnaw
Global AI regulation discussions intensify as companies seek fair compensation for AI data training from publishers. EU leads with strict guidelines under AI Act. OpenAI claims fair use, NYT advocates for accountability in copyright law. Key Points
Economic TimesYouTube creators will soon have to disclose use of generative artificial intelligence in videos or risk suspension
Viewers will be alerted to altered videos with labels, including prominent ones on the YouTube video player for sensitive topics. YouTube is rolling out new rules for AI content, including a requirement that creators reveal whether they've used generative artificial intelligence to make realistic looking videos. Key Points
The Tribune India
Nifty Financial Services stocks: Will sectoral leadership be regained by private sector banks
It has been more than three years that some of the biggest wealth creators in the private sector banking space have not been able to deliver much to their shareholders. Each one of them had its own set of issues to deal with. One where a big merger was getting planned and executed, others have seen a change at the helm and had to go through a process of shareholding adjustment to meet the regulatory requirements. Is this phase of going through adjustments over and will they get their mojo back. Key Points
Economic TimesYouTuber sues Google Spain for alleged wrongful dismissal
A Spanish YouTuber is suing Google Spain, a unit of Alphabet Inc (GOOGL.O), for wrongful dismissal in a case that could set a precedent for content creators' labour rights, Spanish union UGT said on Thursday. Key Points
ReutersFor long-term investors looking for midcap exposure: 4 stocks with right PEG ratio
The problem with PE ratio is that it not only creates a mirage in terms of buying of a stock. But even selling stocks just because P/E is high is also something which leads to selling wealth creators early and then regretting or buying them at a point when they are expensive in real terms. So it is better to use peg ratio, which comes with its own challenges, which are still worth taking. Key Points
Economic TimesYouTube creators will soon have to disclose use of generative artificial intelligence in videos or risk suspension
Viewers will be alerted to altered videos with labels, including prominent ones on the YouTube video player for sensitive topics. YouTube is rolling out new rules for AI content, including a requirement that creators reveal whether they've used generative artificial intelligence to make realistic looking videos. Key Points
The Tribune India'Prosper’: Know megachurch drama series’ storyline, cast and what we know so far
Stan and Lionsgate unveil 'Prosper,' a megachurch drama series. It stars Richard Roxburgh and Rebecca Gibney. The show, which is set in a rapidly growing megachurch, delves into power and privilege. Key Points
Economic Times
Twitter to pay verified creators for ads in replies, Musk says
The first payment block of around $5 million, company owner Elon Musk said. To learn more, read the full story on The Hindu. Key Points
The Hindu4 large cap stocks with right mix of ROE & ROCE for wealth creation
Are banks more prone to interest rate cycle or is it manufacturing business which is more vulnerable to higher interest rates. Every business has its own capital requirement matrix and this is what makes them prone to risks of interest rate cycle. Of all the stocks, which our algorithms come up with, we took companies from different sectors. On the list, there is one of the biggest wealth creators from the specialty chemical space. ET screener powered by Refinitiv’s Stock Report Plus lists stocks with high upside potential over the next 12 months, having an average recommendation rating of “buy” or strong buy . Key Points
Economic TimesRight mix: 4 largecap stocks with high ROE and consistent ROCE for wealth creation
Every business has its own capital requirement matrix and this is what makes them prone to risks of interest rate cycle. Of all the stocks, which our algorithms come up with, we took companies from three sectors. On the list, there is one of the biggest wealth creators from the specialty chemical space. ET screener powered by Refinitiv’s Stock Report Plus lists stocks with high upside potential over the next 12 months, having an average recommendation rating of “buy” or strong buy . Key Points
Economic Times