Indian advertisers in a fix over budget for ICC T20 World Cup
Posted on: 03 Jun, 01:39 AM
The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play catch up Post-Covid, said Navin Khemka, chief executive of the media buying group GroupM-backed EssenceMediacom, which represents Google, Adidas, Airtel and Flipkart. He said advertisers' response could be subdued in June .