It's not just Sachin or Nora, why deepfakes are about to hit you and me

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Despite a slew of measures taken by the government to curb it, we are still far from addressing the malaise. is looming large on everyones timeline since the deepfake video of Rashmika Mandanna went viral in November last year..

Last week, the Canadian dancer and actress based in India shared on Instagram that technical apparel and athletic shoes website Lululemon has used a deepfake video of her for promoting the brand..

, who in a video is seen promoting a mobile app, as well as Alia Bhatt, Kajol, Katrina Kaif, Priyanka Chopra, Ratan Tata and Prime Minister Narendra Modi..

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Unmasking Threat: How India can chart strategies to combat deepfake video challenges?

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Deepfake technology has become a rising threat in audio, video, and photo formats, prompting the government and Bollywood industry to take action. The Delhi Police has registered an FIR in connection with a deepfake video involving actor Rashmika Mandanna.