Key Points
A woman in Bengaluru sparked outrage after receiving a push notification from quick commerce platform Zepto that referred to her as "cutie.".
The promotional message was intended to advertise a brand of banana chips, but the tone of the communication raised eyebrows and led to wider discussions on social media...
The recipient, Mahak Verma, took to X (formerly Twitter) to express her shock at the message, which read, "Cutie_mahak, you got the following request from Namaskaram Banana Chips Original Style Salted.".
In a detailed LinkedIn post, Verma elaborated: "Yesterday, I received a push notification from Zepto, which very conveniently addressed me as 'Cutie_mahak.'.
She emphasised the importance of professionalism and respect in brand communication, particularly in an era focused on women's safety and empowerment through regulations like the Prevention of Sexual Harassment (POSH)...
