Key Points
Days after news about a dire crisis facing Malayalam cinema and theatres in Kerala surfaced, owing to back-to-back flops, the Film Exhibitors United Organisation of Kerala (FEUOK) has revealed a range of measures to save cinema halls in the state...
In the event that a film producer, whose film has been declined approval by theatres, desires to exhibit their film in cinemas, they will be required to pay screening fees to the theatre owners...
When questioned about whether FEUOK has established the paradigm for judging the quality of movies, Vijayakumar stated, Having been in the cinema industry for a considerable amount of time, we are equipped with the skills to gauge the potential success of films and evaluate the quality of diverse projects..
When indianexpress.com reminded him that Romancham, the only film that worked in Kerala, was reportedly turned down by a number of prestigious distributors because it lacked big stars, Vijayakumar said: The film Romancham was distributed by Central Pictures, a company with a long history of producing some of the biggest hits in Malayalam cinema..
Therefore, we are taking steps to eliminate this distribution practice as well.. Firing a fresh salvo at films made solely for OTT platforms, the FEUOK chief said: Nowadays, the majority of movies are produced with the sole purpose of targeting OTT platforms..
