Key Points
Alphabet Inc.s Google is abusing its dominant position in advertising technology, the UKs antitrust agency warned in a move that could pave the way for hefty fines and an order to change one of the tech giants most lucrative businesses..
The Competition and Markets Authority said Friday in its statement of objections that Google is using its dominance in tech advertising to prioritize its own services and is potentially harming thousands of UK publishers and advertisers..
Google has long held a key position in which its able to collect data on users, allowing advertisers to target ads to them..
Crucially, the European Commission said in the July 2023 order that a potential order for Google to implement behavioral remedies may not be sufficient to correct the abusive conduct, possibly opening the way for an order against Google to break up its ad tech business from its core services..
The DoJ claims that Googles dominance over advertising technology allows it to keep at least $0.30 out of every dollar advertisers spend through its online advertising tools..
