Key Points
Reliance Industries' JioCinema on Wednesday announced that it has acquired digital rights to Indias Tour of West Indies due in 2023..
Walt Disney Co's Indian platform Hotstar said all mobile phone users would be able to watch cricket tournaments such as the Asia Cup and ICC Men's Cricket World Cup for free..
The decision to lift the paywall comes after Hotstar lost the streaming rights for the highly popular Indian Premier League (IPL) cricket tournament to Jio Cinema earlier this year...
Ahead of the IPL matches that concluded in May, Disney used ads to promote viewing of the games on TVs, for which it had rights, while JioCinema countered with ads to lure users to its free web streaming and mobile offering...
While JioCinema has started charging users for premium content, including for the recent Hollywood content deal it struck with Warner Bros and NBCUniversal, its executives have said IPL streaming will continue to be offered at no cost...
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Reliance’s JioCinema said to start charging for content by the end of IPL
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‘India cricket World Cup viewership set record for TV, streaming,’ says Walt Disney
23, Nov, 23A record 518 million viewers from India watched matches during 48-day event on TV, while Disney’s streaming app recorded a peak concurrent viewership of 59 million during finals.