Key Points
Consumer companies are adopting all-weather or climate-smart strategies to risk-proof business, recognising that erratic and unpredictable weather conditions have become a permanent feature...
They are hiring weather forecasting agencies, in-house experts and data crunchers to prepare for logistics and demand disruptions due to weather events such as unseasonal rains, extreme heatwaves and milder summers or winters...
Food delivery platform Swiggy has tied up with an external weather forecasting agency to predict climatic conditions even on a hyperlocal basis to ensure deliveries are not disrupted..
Adding that the growth outlook for India is intact though the market was unfavourably impacted by unseasonal rains in the June quarter, Quincey said: I am encouraged that our all-weather strategy, working together with our bottling partners, has delivered strong second-quarter results...
Core elements of the strategy are home stocking of beverages and stepping up trade discounts during extreme climate conditions so that trade channels continue to push the product, a bottling company executive told ET...
