Key Points
Mumbai: Bollywood star Akshay Kumar, who recently partnered with Mandhana Industries to launch an apparel brand Force IX, said that he wants to invest only in businesses where he sees a brand connect...
I wouldnt want to invest in a business just to be a shareholder and not be a part of it," Kumar said in an interview..
Kumar said the plan is to open nine exclusive stores by the end of 2023, and to increase the footprint to over 200 stores in the country over the next few years..
While Kumar declined to comment on the quantum of investment, he said that he has invested his money, time, knowledge and energies to bring alive Force IX, which is very close to his heart, and it is not just a business thing" for him..
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09, Jun, 23Akshay Kumar has said that products from brands launched by popular faces should be the celebrity rather than the name attached to it, to ensure consumers will come back to buy items repeatedly, following the launch of his apparel brand, Force IX. He added the differentiator in creating and promoting a successful brand is the person with expertise of running the business, giving the example of Force IX co-founder Manish Mandhana.