Key Points
South Seas Distilleries & Breweries has launched its direct-to-consumer premium single malt brand, Crazy Cock, targeting affluent consumers with two distinct variants: Rare and Dhua..
Premium The initial release comprises a limited batch of 1,000 cases, focusing on markets in Maharashtra, Goa, and Haryana...
Mumbai: South Seas Distilleries & Breweries, one of Indias oldest distilleries with a long legacy in B2B spirits exports, has unveiled its inaugural direct-to-consumer premium single malt brand, Crazy Cock..
Marking a significant departure from its traditional business model, the distillery is venturing into the premium spirits segment, targeting affluent consumers with two distinct variantsRare, aged in double oak casks, and Dhua, known as the peated expression..
In a landscape where Indian-distilled single malts have gained global recognition, competing with renowned Scottish brands, South Seas Distilleries & Breweries aims to make a mark with Crazy Cock..
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