Price-sensitive US shoppers nab early 'Cyber Monday' deals

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Key Points

Nov 27 (Reuters) - As the year's biggest U.S. online shopping day got underway on Monday, discount-seekers used their phones and laptops to snap up electronics, clothing, toys, jewelry, appliances and even personal care products...

Heavy online traffic and transactions could add up to a record $12 billion outlay by U.S. shoppers on Cyber Monday, according to Adobe Analytics..

Amazon (AMZN.O) began marketing its Cyber Monday Deals as early as Saturday, including up to 46% off some Instant Pot kitchen appliances, 37% off certain Vitamix blenders, and 35% on Amazon devices including a 55-inch Amazon Fire TV...

More than half of purchases online on Monday are likely to be made on mobile devices, according to Adobe, which says it has a window into transaction data at 85% of the top 100 internet retailers..

Many "retailers have really pulled back on their inventory levels, to preserve capital and increase margins," said Rob Garf, vice president and general manager for retail at Salesforce, which tracks data flowing through its Commerce Cloud e-commerce service...

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