Despite financial pressures, holiday shoppers will still spend billions

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Key Points

With less discretionary income, many consumers have pulled back on spending..

Now, the holiday shopping season is approaching amid the financial squeeze yet instead of keeping spending tight, experts are predicting consumers will still lay out cash...

In fact, not only will consumers spend, but some retail forecasters are even predicting a return to pre-pandemic holiday shopping norms..

In the past few years at the start of the holiday shopping season, retailers offered huge incentives, including big signing bonuses and generous employee discounts, to lure seasonal workers..

So, while consumers look toward spending that's largely normal, if a bit pricier than last year, and retailers prepare for big numbers closer to the holidays, for the people who depend on seasonal jobs to add to their income or make ends meet, says Challenger, "there's still a lot of uncertainty coming into this holiday season"...