Key Points
The market for televisions priced above Rs 3-4 lakh and going up to Rs 75 lakh is growing, with the well-off setting up theatre-like experiences at home a trend that started during the pandemic...
As per market researcher GfK India, the 65-inch plus television segment is the fastest growing, while the share of small screen-size sets is shrinking rapidly...
Brands said the large screen TV market has exploded in India and is completely insulated from external factors like economic or consumption slowdown. LG India has sold 15 units of its rollable OLED TV (whose screen can be rolled down), one of the most expensive TVs in the country with a price tag of Rs 75 lakh, in a year since its launch...
We now sell as many premium large screen televisions in a month as we used to do in a year just before Covid, LG India business head (home entertainment) Gireesan Gopi said..
In fact, most consumers also buy them on EMI to improve their Cibil score, he said.. GfK India managing director Nikhil Mathur said the increasing popularity of televisions of 65 inches and above screen sizes can be attributed to price reductions and the entry of affordable brands into the market...
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