Key Points
Reliance Retail's fashion e-tailer AJIO said its flagship sale event, the 'Big Bold Sale' (BBS), achieved its "biggest-ever" edition, where half of the total orders came from tier 2 and 3 markets...
The order volume experienced an impressive 40% spike compared to the previous summer edition, with the summer collection receiving exceptional demand...
Vineeth Nair, CEO of AJIO, said, "It is encouraging to see the growing uptick from the non-metros during the shopping season, with almost half of the total orders coming from smaller towns and cities of the country..
With over 1.5 million customers shopping more than once during the sale and 40% growth in overall order volume over last summer edition, we delighted customers with an unparalleled shopping experience."..
The men's and women's western wear category witnessed an extraordinary cumulative growth of 150% compared to the last summer edition, with brands like The Indian Garage Co., Buda Jeans Co., The Bear House, GAP, M&S, Fyre Rose, and Vero Moda leading the way..
You might be interested in
Ajio registers 50% of total orders during its Big Bold Sale from tier-II, -III markets
19, Jun, 23The Ajio BBS '23 edition witnessed a significant increase in shopping sentiment from the smaller cities and towns and 50 per cent of the total orders were from tier-II and -III markets.