Key Points
New Delhi: Senthil Nayagam in Tamil Nadu and Divyendra Singh Jadoun in Rajasthan were creating artificial intelligence (AI)-generated content for entertainment purposes when political outfits came knocking five to seven months ago...
Nayagam is the founder of Muonium AI and creator of AI Karunanidhi, the authorised AI version of the late M Karunanidhi, who was chief minister of Tamil Nadu..
AI could be a $50-60-billion opportunity globally, and a $1-2-billion opportunity in India alone.. Despite concerns abounding over expected misuse via deepfakes in election campaigns, experts said there are many genuine use cases, which open up avenues for AI whizzes who boast an impressive arsenal...
Theres also demand from Southeast Asian and European countries, Jadoun said.. Nayagam also said there is a demand for linguists and proofreaders for campaigns to culturally customise political parties messaging to diverse populations..
Diggaj Mogra, director at political consultancy Jarvis Consulting, said the estimated spend during the previous general elections on normal text messages (SMSes), outbound diallers (OBDs) or pre-recorded voice calls, and interactive voice responses (IVRs), was close to Rs 500 crore..
