Key Points
New Delhi: Despite the recent dominance of big-budget Hindi and South Indian cinema, such as Jawan and Jailer, lesser regional film industries, including Punjabi and Marathi are showing signs of a resurgence..
Marathi cinemas, Baipan Bhari Deva and Ved, have also found success..
According to trade experts, while the number of successful films is fewer compared to pre-covid times, they are shattering expectations, and clocking in unprecedented numbers in line with the trend with Hindi cinemas..
The major challenge for Punjabi, Marathi and Gujarati movies is they vie for the same eyeballs as high-budget Hindi, Tamil, and Telugu blockbusters , more so as regional industries work with limited resources often featuring lesser-known actors..
Film producer and distributor Sunny Khanna said ratio of small regional language films finding success is now lower as compared to pre-covid times, and is not a promising sign for the industries..
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