Get ready for Tim Cook's riskiest move at Apple

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Key Points

What he did, of course, was create a breakthrough version of all of those technologies that people actually wanted to use sending Apple Inc. on its way to becoming the $2.7 trillion juggernaut it is today...

In June, at its Worldwide Developers Conference (WWDC), Apple is expected to share long-awaited details of its mixed reality headset; a device that offers both augmented reality and virtual reality..

The Wall Street Journal reported that Apple is lining up Foxconn to assemble a second-generation, cheaper version of the headset, making mixed reality a substantial part of Apples product roadmap for the foreseeable future...

If Cook can position the headset as a lifestyle choice more Peloton than PlayStation he could have a hit.. History says that Apple has the potential to reach new audiences, said JP Gownder, a Forrester analyst, to communicate about what the value of things are, in ways that other vendors may not have done in the past...

Microsoft, which has scaled back development on its augmented reality headset Hololens, is instead now focusing on artificial intelligence the technology people just cant stop talking about..

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