Key Points
JioCinema, the video streaming platform owned by Mukesh Ambanis Reliance Industries Ltd, is all set to launch the Indian adaptation of American reality series, Temptation Island..
The dating game show sees several couples agree to live with a group of singles of the opposite sex, in order to test the strength of their relationships..
. With the success of Bigg Boss and Shark Tank on JioCinema and SonyLIV, respectively, a growing number of streaming services are tapping the non-fiction genre to widen their audience base..
Viacom18 also had another comedy game show The Khatra Khatra Show that premiered on its OTT platform Voot ahead of television. Netflix, which created a special Kapil Sharma show, is betting on reality and launched a dating show IRL: In Real Love, this year..
For reality shows as a genre, OTT provides an opportunity to create several interactive features where audiences can feel they are part of the show in terms of being able to influence outcomes as well as having access to many more content formats like live streams..
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