Key Points
The bets are high on reality TV and unscripted is the way to go as Netflix unveiled its impressive slate of shows and content strategy in Seoul..
Minyoung Kim, VP Content, Netflix APAC observes though its unusual for unscripted shows to travel beyond the home country, given the socio cultural disparities, recent successes of dating shows like Singles Inferno (Korea), Love Village (Japan), Indian Matchmaking (India), The Fabulous Lives Of Bollywood Wives (India), as well as Physical 100 (Korea) found global popularity, validating the success for the genre..
As 100 people from all walks of life, male and female, took on the brutal challenge to prove their physical might, the show rose to the number one position in global ranking earlier this year, a first for a Korean reality series...
Unscripted content comprised 70% of the linear programming in Japan in 2022, with unconventional dating shows and sketch comedy being popular amongst viewers...
Looking ahead we took a right swing with non fiction which we started building four years ago.Its given us a head-start amongst competition since we were the first, its also helped us helped build franchisees as we go ahead with returning seasons and we are building a comedy vertical and a documentary genre as well, says Tani Bami, director series, Netflix India...
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