Spotify launches podcast ad marketplace in 5 countries

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STOCKHOLM, Nov 16 (Reuters) - Music streaming company Spotify (SPOT.N) on Thursday said it will launch its advertising marketplace for podcasts in five new markets, including Sweden and India...

The Spotify Audience Network, first launched in 2021, is available in nine countries such as Germany and the United States for podcast publishers and creators to monetize their content...

"We often hear from our customers that they have been reticent to invest in podcasts because of the lack of audience targeting and challenges reaching podcast listeners at scale," Brian Berner, global head of advertising sales at Spotify, said...