Key Points
From less than 12 months to now 18 months, smartphone users in the country are waiting longer before upgrading..
The Indian smartphone market is estimated at around 15-16 crore units, dominated by budget phones with prices ranging between Rs 6,000 and Rs 15,000Earlier, on an average, smartphone owners used their phones for less than 12 months before upgrading..
These are the major reasons why people are delaying the new purchase and keeping their phones for longer period, he said.. Experts say the trend may also be due to reasons ranging from advancements in technology to the pricing..
The dearth of new launches in this critical mass segment was a barrier for new smartphone users, thus limiting the overall markets growth, according to International Data Corporation data..
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