Key Points
There is little to direct attention toward older titles, although in rare cases, new readers may find them through a movie or television adaptation or even popularity on TikTok...
Open Road markets older books with a machine-learning technology that scans the internet for every mention of a title - digging through reviews, social media posts and retail websites - and then generates marketing suggestions for that title..
Sales of "1942: The Year That Tried Men's Souls," by Winston Groom, have more than doubled to 35,000 e-books sold since Open Road took it on, he said..
Grove Atlantic, an independent publisher, is working with Open Road to promote about 1,500 of its backlist titles, including "1942: The Year That Tried Men's Souls" and "Black Hawk Down." Morgan Entrekin, the publisher of Grove Atlantic, said that after seeing the results, the company became an investor in Open Road...
Open Road is primarily in the e-book business, and while its republished works will be available for print on demand in the future, it expects the focus to remain on e-books...
