Key Points
Bud Light, an Anheuser-Busch flagship, partners with the UFC to rebound from sales decline post-controversial influencer collaboration..
The multiyear deal commences on January 1, 2024, positioning Bud Light as the "official beer partner" of the UFC..
Financial details remain undisclosed but could be the UFC's largest sponsorship ever..
An exciting development is underway as the Anheuser-Busch brand Bud Light embarks on a multiyear sponsorship journey with the UFC, set to commence on January 1, 2024..
Bud Light has made a bold move by stepping into the spotlight as the new official beer sponsor for the UFC, taking over from Modelo, the Mexican lager that had recently surpassed Bud Light in sales..
