Key Points
NEW DELHI: Major brands and ecommerce platforms are promoting the 'vocal for local' ethos even as Prime Minister Narendra Modi on Friday called for supporting local entrepreneurs on the festive occasion...
Amit Nanda, director-selling partner services, at Amazon India said sellers who are part of the platform's local shops programme launched over two million new products during its Great Indian Festival Sale 2023..
"We recognise, respect and celebrate the small businesses and local sellers for their grit, conviction and perseverance to succeed," he said.. Modi's 'vocal for local' call came on Dhanteras, a day when purchasing items made of gold, silver and brass is considered auspicious, and doing so is perceived to usher in prosperity and success in people's lives...
"Vocal for local has certainly raised awareness of urban buyers about products produced by artisans and the need to support them not only from a humanitarian angle but from the point of view of the economy," said Anil Bhardwaj, secretary-general of the Federation of Indian Micro Small & Medium Enterprises (FISME)..
"This statistic suggests a distinct preference among the younger demographic for locally made products," he said.. "Products labelled as 'handmade' or 'handcrafted by local artisans' consistently outperform mass-produced alternatives, experiencing a 25% higher conversion rate on our platform," Gope said..
