Key Points
LONDON/NEW YORK (Reuters) U.S. designer Tommy Hilfiger browses through a rail of custom-made suits worn to this years Met Gala by K-pop stars Stray Kids, before opening up a tuxedo to reveal a special label...
The eight-member South Korean boy-band are Tommy Hilfiger brand ambassadors and caused an online frenzy when they became the first K-pop group to attend the prestigious Manhattan fashion event in May...
We did a special label Tommy Hilfiger with the Stray Kids and they loved it, we loved it and I think it will go down in history as probably one of the most exciting projects weve had to date, Hilfiger told Reuters ahead of his New York Fashion Week show on Sunday...
Last year, around 30 K-pop stars were appointed as the new faces for labels including Versace and Dior, while in the last two months, Lisa of BLACKPINK, BTS Jin, and Karina from aespa were announced as brand ambassadors for Louis Vuitton, Gucci and Prada respectively...
Theyve built their own community and so for when brands are working with them, theyre not only getting the press coverage of working with those K-pop stars but theyre getting that huge community of followers, said Alison Bringe, chief market officer at data and technology company Launchmetrics...
