Dry January too daunting? A damp one is also worthwhile

So-called Dry January, initially just a public health campaign, is now as fully commercial as Christmas and New Years Eve [in the US]..

But according to data from Morning Consult, fewer people in the US participated in Dry January in 2023..

For some, a dry-as-the-desert January can be dauntingmaybe you dont want to forgo the celebratory glass of champagne for a birthday or anniversary, or skip the fancy cocktail at a restaurant youve been waiting months to try..

Try Dry, a free app from Alcohol Change UK, a charity that helped to popularize Dry January over a decade ago, will also tally up your weekly savings from forgoing booze..

One firm, Cann, is going so far as to try to rebrand the month as Cannuary, and in an email pitch said transactions tripled in January and February of 2023 during its campaign to convert alcohol drinkers to marijuana users..