Key Points
New Delhi: Sedans are still holding strong for Mercedes Benz India despite the demand for SUVs soaring in the overall Indian passenger cars market, according to company Managing Director and CEO Santosh Iyer..
Although the company expects the share of SUVs to its overall sales will be slightly skewed after the recent launch of its new GLC SUV, he said the demand for its sedans continues to be very strong...
"A 50 per cent share of around 8,500 (total) in the first half, I would say nearly 4,500 customers still bought sedans in the first half (of 2023)," he said.. Mercedes-Benz India had posted a 13 per cent year-on-year growth in its sales at 8,528 units in the first half of 2023, its best ever half-yearly sales...
As per industry estimates, the share of SUVs in the overall Indian passenger cars market has grown to 47 per cent this year from just around 22 per cent five years back...
"The core reason for SUVs (demand) is the larger road presence that it offers and that's why people go for these cars but on the other side when it comes to sheer driving comfort as well as travelling comfort there is nothing to beat a sedan," he said.. Iyer further said,"There are both types of customers in the market..
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