Key Points
Bournvita-maker Mondelez India's recent scrap with social media influencer Revant Himatsingka, who claimed high sugar content in the drink, put its own health claims in the public glare..
Bournvita-maker Mondelez India's attempt to browbeat the influencer with a legal notice attracted counters from many health experts too...
After the Bournvita controversy, Activist body Consumer Voice has written to the Food Safety and Standards Authority of India (FSSAI) and the Department of Consumer Affairs, urging them to revise the regulations and labelling guidelines for the entire health drinks category..
"Cadbury's claims are misleading on muscle and bone growth, immunity enhancement and brain development - there are no controlled studies to show the same," he claimed.. "Cadburys has made a statement that they have designed the product on scientific basis, which means there has to be published studies backing their claims," he wrote on Twitter, citing several studies critical of Bournvita...
The Bournvita controversy and the social media backlash against the drink that followed shows a lot of people have come to think the nutritional content many big food brands declare on product labels may be legally and technically defensible but not fully reliable..
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