Buyers prefer India for political stability: US agency

political stability. in India as a key factor for sourcing apparel from the country...

"Brands are more willing to source high-value or fashion items from India compared to less politically stable countries, as they are confident they will be able to produce and receive their products," it said.. Domestic industry is upbeat about the sector going forward and expects more orders to flow to Indian players, for whom 80 per cent production is targeted at the local market, according to the US ITC report...

While the US ITC report has recognised India's competitiveness, thanks to extensive vertical integration - especially cotton garments and high value-added products - as most inputs are available domestically, rising labour cost, small size of units and high logistics cost have been identified as challenges..

"...some brands indicate that India is well developed for cotton products, but not MMF (man made fibre) goods, which has limited increased sourcing from the country," it said.. "Indian textile and apparel industry has long been a victim of negative perception..

USITC study has busted this myth by projecting the Indian apparel industry as one specialising in high value-added products, requiring high-skill levels and with highest degree of reliability, mitigating risk of supply chain disruptions on account of having the production capabilities to manufacture all items in the value chain....

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