NPCI ties up with TOI to pitch e-pay safety via R K Laxman's Common Man

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), the organisation driving innovation and powering India' s digital payment revolution, has announced a partnership with The Times of India (TOI) to launch a nationwide campaign focused on..

In this campaign, he represents the millions of Indians who may feel overwhelmed by the intricacies of digital payments but are eager to learn and adapt..

With his signature blend of wit and humility, Common Man will guide the public through practical tips and advice on how to avoid scams and ensure safe digital transactions...

This initiative aims to spread awareness about the different types of digital payment frauds-ranging from phishing and OTP scams to fake apps-and to arm users across all demographics with the knowledge they need to conduct secure transactions through UPI..

, managing director and CEO, NPCI, said, "We are happy to partner with The Times of India, and their iconic character, the Common Man, in our mission to raise awareness on the importance of digital payment safety..