Key Points
Canfield showed WIRED shopping guides for televisions and earbuds that noted important technical features, explanations of key terminology, and, of course, recommendations on which products to buy..
The underlying LLM has access to the vast corpus of product information, customer questions, reviews, and feedback, and users buying habits..
This is really only possible with generative AI, Canfield says.. The new shopping guides highlight generative AIs potential in ecommerce, creating guides for product categories too niche to normally get the treatment..
This should lead to increasingly capable AI systems that not only improve customer service but also lead to product and delivery innovations, he says, although he notes that in essence, the data-rich will continue to get richer and the data-poor will get poorer...
But while a conventional LLM might be tested on its ability to answer general knowledge questions or solve math or science problems, Amazons benchmark tests the models ability to help a customer find what they are looking for more easily...
