Key Points
Consumers have long used third-party price trackers to fill in this gap, but now Amazon says it will allow some users to access this information through a quick chat with its AI shopping bot, Rufus...
Rajiv Mehta, Amazons vice president for search and conversational shopping, wrote in a blog post last month that users have been peppering Rufus with questions about product details, recommendations on what to buy, and how items compare..
If Amazons test of sharing price history through Rufus expands and survives, it could be a significant reason for users to give the chatbot a try..
Amazon making moves to provide price history data directly to users is good for all of us as consumers who are looking to make informed buying decisions, says Amor Avhad, Glass Its founder...
Tristan Mnsson-Perrone of Radius Outfitters, an Amazon seller whose tool roll was among featured deals this week, says it doesnt adjust pricing often. So customers may not be able to glean much from querying Rufus, he says.. Overall, Amazon has emphasized that it wants Rufusnamed after a corgi that graced the companys first officeto be a trusted companion..
