Key Points
Last spring, At an event in New York City, Robert Triefus, then Guccis CEO of Vaultthe brands virtual marketplaceargued the recent deflation in hype around the metaverse was just a brief hiccup..
Triefus public zeal for all things virtual and his short-lived tenure as the head of Guccis metaverse strategy are both part of a broader trend that briefly convulsed the private sector starting in late 2021: the hastily recruited chief metaverse officer..
According to Cathy Hackl, formerly the chief metaverse officer for a consulting firm called Journey, the broad-scale marketing shift from virtual brand experiences to AI was both a savvy business decision and just another example of technological bandwagon-jumping...
The buzz on collections that were initially successful has all but died tooTiffany NFTiffs now sell for around $2,300 on NFT marketplace OpenSea, a drop of more than 95 percent from peak selling prices, while the activity on Guccis Superplastic NFT series on OpenSea shows a staggering drop in sales interest from around September 2022, and nowvirtually nothing...
Perhaps finally realizing that, like the poor folks in Decentraland (and possibly Apple's Vision Pro team), no one wants to live inside a computer, Zuckerberg seems to have performed a kind of marketing sleight-of-hand, repositioning the metaverse from a fully immersive, virtual experience to one that can be accessed through the companys AR-powered smart glasses..
