Key Points
Her online searches took her to e-tailing giant Amazon, beauty retailer Nykaa and fashion platform Myntrayes, the Flipkart group company also sells beauty products..
On Myntra, she zeroed in on a nude shade sold by MAC Cosmetics, an American cosmetics manufacturer, called Powder Kiss Lipstick..
As of now, one in three women shoppers on Myntra have already bought at least one beauty item on the platform and more than half of its insider baseconsumers who are part of the companys loyalty programmehave bought beauty, the company stated...
We were able to grow 3x versus the industry in beauty in the last one year and continue to be a big partner for many key brands in the country," Sinha said, underlining the early success, partly because all the nuts and bolts of the backend systems are in place..
Myntra beauty is a channel to watch out for and brands like us will be foolish if we dont invest in it," Pratik Mukherjee, business head of beauty, Lovechild by Masaba, told me over phone from Mumbai..
